Audience and Desired
Action
1. What is the primary action the user should take when coming
to your Website (make a purchase, call for more information,
become a member, search for information)?
2. Describe a typical user your Website should target. How
often is the user online, and what does he generally use the
web for? How old is the user and what does he do for a living?
(Use as much detail as possible in profiling your target user.
Profile more than one type if appropriate.)
3. What are the key reasons why the target user chooses your
company’s products and/or services (cost, service, value)?
Current Website (if applicable)
1. Do you feel your current Website promotes a favorable user
experience? Why or why not?
2. What specific areas of your current Website do you feel
are successful? Why are they successful?
3. What shortcomings exist with the current Website, and what
would you change on the Website today if you could?
4. Have you conducted usability tests or gathered user feedback
for your current Website? If so, how long ago? Please include
any reports or findings.
5. How important is it to maintain your current look and feel,
logo, and branding?
Reasons for New Website or Redesign
1. What are the main reasons you are creating or redesigning
your Website (new business model, outdated Website, expanded
services, different audience)?
2. What are your primary online business objectives with the
Website? What are your secondary objectives? (Examples include
increased sales, marketing/branding awareness, and fewer customer
service calls.) Please include both long and short-term goals.
3. What is the main business problem you hope to solve with
the Website? How will you measure the success of the solution?
4. What existing strategy (both on and offline) is in place
to meet the new business objectives?
Content
1. Will this Website use existing content from a current Website?
If so, what is the source, who is responsible for approval,
and has the content been audited? If not, will you be creating
content in-house or relying on Darshan Inc?
2. What is the basic structure of the content, and how is
it organized (e.g. home, contact, order, about us, etcetera)?
3. Describe visual elements or content that should be utilized
from your current Website or other marketing materials (logo,
color scheme, navigation, naming conventions, and so on).
4. How will the content of this Website (along with functionality
and navigation) expand or differ from your current Website?
Do you have an existing sitemap for the outgoing Website structure?
Do you already have a sitemap or outline for the proposed
redesign?
Goals
1. What is the primary goal of this project?
2. What are the secondary goals of the project?
3. What are the long-term goals?
Marketing
1. How do most people find out about your current Website?
What methods of distributing the Web address already exist
within the company?
2. Briefly describe your short-term marketing plans (specifically,
for the Website redesign and the 12 months following launch)?
3. Do you have an existing or planned marketing strategy in
mind to promote this Website redesign? If so, please describe.
Promotion
1. How will the user know the Website has been updated? Will
there be email announcements or specials tied into the Website
updates?
2. Who will be responsible for continued search engine and keyword
updates and submissions? How often will keywords and META tags
be revised?
Competitive Positioning
1. How is your company or your Web presence different from your
competition?
2. What specifically sets your company apart from your competition?
Communication Strategy
1. What is the overall message you are trying to convey to your
target audience? For example, cost-effective, secure, reliable,
efficient.
2. How will you convey the overall message? For example, effective
messaging through copy, directed path towards goal, specific
offer on home page.
3. How will you measure the success of the redesigned Website?
Perception
1. Use adjectives to describe how the user should perceive your
new Website. Examples include prestigious, friendly, corporate,
fun, forward thinking, innovative, and cutting edge. Is this
different than the current image perception?
2. How is your company currently perceived offline? Do you want
to carry the same kind of message through your Website?
3. How does your company differentiate itself from competitors?
Do you think your current audience differentiates you from your
competition? Please list competitor URLs.
4. List the URLs of any Websites you find compelling. What specifically
do you like about these Websites?
Targeted Message
State a single-minded word or phrase that will appropriately
describe the Website once it is launched.
Technology
1. What is your target platform and browser (if you know)?
2. Are there specific technologies (Flash, DHTML, JavaScript,
Cold Fusion, Real Audio) that you would like to use in the Website?
If so, how will they enhance the user experience? Please describe
in detail.
3. Will you have database functionality (dynamic content generation,
search capabilities, personalization/login)? Do you already
have a database in place? Please describe it in detail, including
specific information regarding existing programs and software.
4. Will you have a need for secured transactions (e-commerce)?
Do you already offer transactions online? Please describe in
detail.
5. Will you require other specific programming needs (such as
personalization or search capability)? Please describe in detail.
Expanded Technology
1. Please identify whether you currently use any of the following
features on your Website. Search engine, personalization (login/cookie
set), registration, security features, survey/voting tools,
email newsletter distribution. Describe in as much detail as
possible.
2. List any other features that you hope to add to your Website,
now or in the future.
3. Are there or will there be any e-commerce transactions on
the Website (i.e., secure transactions, interface with inventory
database, and fulfillment)? If yes, please describe in detail.
4. Is there or will there be login, registration, and/or personalization
incorporated? If yes, please describe in detail.
5. Does the Website need to integrate with any preexisting database
system? If so, what kind of database is currently being used
(e.g. Access, SQL Server, etc.)?
6. Will you be using any scripts or code that have already been
established? Are they server-side or client-side (if known)?
7. Please list names and contact information for the current
tech lead and any third-party vendors/providers that we may
need to talk with to gather additional details.
Maintenance
1. What areas of the Website will be updated (e.g., news, photos,
products, reviews) and how often (e.g., daily, weekly, monthly,
quarterly, annually)?
2. How will the Website be updated? Will you require our Website
maintenance services? Will you be inputting content manually
into HTML files? Will you be using a content management system
to dynamically update and deploy content (useful, for example,
in the management of e-commerce inventory or text-publishing
databases)? If using a content management system, please describe
in detail.
3. If not YourNew.com, who will be responsible for maintaining
the Website from a technical standpoint, and what is this person’s
technical expertise level? What experience and capabilities
does he or she have? Will the person require training?
4. Who will be responsible for making graphic changes on the
Website? Will the person be using existing design templates
when making changes or additions? What is his or her design
expertise level?
Additional Notes / Comments
Please take as much space as you need.
General Information
First Name
Last Name
Company
Address
Address 2
City, State, Zip
Phone Number
Email Address
Existing Web Address or Intended Web Address
Who are the primary contacts from
your organization and who have final approval on the project?
Please list names, titles, email addresses, and phone numbers.
What is your intended launch date
for the new Website? Are there any outside considerations that
might affect the schedule (i.e., PR launch, tradeshow, annual
report)?
What is your expected budget range
for this project?
Under 1,500
1,500-2,4992,500-4,999
5,000-9,999
10,000-19,999
20,000-49,000
50,000-99,000
100,000+
